Hey, Allstate Insurance, Voyeurism Isn’t Funny

(Transcript after the article)

While someone will definitely accuse us of “overacting,” we need to discuss this commercial.  Allstate’s advertisement shows two adult men (one who is a father) watching three young boys peer into a neighbor woman’s window with binoculars. The boys are supposedly “up there day and night,” entranced by all of the delightful things they see.

The intent is a funny commercial, but the result is tacit acceptance of sexual harassment. 

It isn’t funny for young boys to peer into the windows of a woman’s home (the implication being that she is naked while they watch). It sure wouldn’t be funny if they were adults. It wouldn’t be funny if they were watching a fellow child undress, but that is how Allstate situates it.

If we allow these “funny” messages to permeate the airwaves, where do we draw the line?

At what age is it creepy instead of cute for someone to peer into their neighbor’s with binoculars (answer: it is never cute)?

The bumbling dad (an unfortunate caricature of fathers in the media) goes to “get the hose,” but he doesn’t express disappointment, embarrassment, or urgency. Parents should be disappointed when children violate the privacy of others. They should feel embarrassed they didn’t teach their children better, and they should urgently try to impart better judgment on their impressionable children–that’s what a responsible father would do.

Peering into someone’s house without their permission isn’t cute, it is creepy, and Allstate should know better.

Transcript:

“Not bad. This tree has deep roots. Strong limbs. Things are perched, and not pinned. Nicely done.” -Carter Oosterhouse (C.O.)

“The boys love it. They are up there day and night.” -Dad (D)

“Well that might be because you overlooked one thing.”-C.O.

“What?”-D

“It looks into your neighbor’s window.”-C.O.

“Oh boy.”-D

“Hellloooo Mrs. Kazlowscki”-The kids as they peer into the neighbor’s house

“Boys! I’m gonna get the hose…”-D

Comments

  1. For what it’s worth, the “BOYS!” part was directed to the boys, who are apparently ignoring him because they’re busy gawking, so he’s “gonna go get the hose” — presumably to get their attention and give them a talking to.

    Disappointment isn’t the word I’d use to describe that dad’s expression, but he does seem dismayed and like he’s taking action. Certainly not the “Hahah, boys are like that.” kind of attitude that would encourage voyeurism.

    That said, I don’t think it’s funny or relevant.

    • slcfeminist says:

      You’re right, it is important that he is doing something to discourage them, but it definitely isn’t a funny form of advertisement.

  2. Jonatham says:

    Oh common i don’t think that is ever funny. There are so many things that may easily be read in funny things as well. All is need to have the catching power. Most of the insurance companies are accepting the fact of turning funny things into a serious things. In fact they are using this as an advertising medium and i think that it is really a good medium of marketing the services with some enjoyment.

Share Your Thoughts